The 3 Keys to Ultimate Business Sucess (Key 2)

2. Relationships

Your biggest competitive advantage isn’t the quality of your products or services; it’s the number and strength of the relationships you have with prospects and clients. It’s the amount of confidence you command. So, where should your marketing be focused?

Focus 80-90% of your marketing efforts on relationship-building activities.

Typically, most marketing is aimed at getting the sale, not at building relationships or confidence. Big mistake! People need to first know you and trust you before they’ll buy from you. They need to be sure you’re the best company to buy from, and your product or service does what you say it does. Where confidence flows, money follows.

How do you gain someone’s confidence so he or she will buy from you? You help them get to know you through repeated contacts and demonstration of your expertise.

by Charlie Cook

Sales & Marketing Skills are now available at DMI. However, we will conduct it only on a project basis or with customization. So make sure you get a team of at least 15 people interested in this course!


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